We’ve all had times when we wanted to make a great first impression. Whether it’s the first date or a wedding day, we work diligently to create a near-flawless event.
However, we’ve also visited places expecting to be impressed and were highly disappointed. Sometimes, we may have wondered if the person running things ever cared at all.
“Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it.”
Barbara Corcoran, an American businesswoman who invests, consults, and stars in a major tv show, made the following statement about first impressions and real estate.
“Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes, and see what they see within the first eight seconds.” – Barbara Corcoran
Just in case you may not recognize the name, Barbara Corcoran created The Corcoran Group real estate brokerage in New York City and sold it for $66 million in 2001. Now, she costars as a “Shark” investor on ABC’s Shark Tank, a position she has held for nine seasons.
Corcoran’s statement stresses the significance of great first impressions.
Real Estate’s First Impression
When it comes to real estate, the stakes on first impressions can be demanding and stressful. With each listing, whether it’s a boat, commercial building, luxury home, or small apartment, realtors must start with a great first impression each time. Often, those moments lead to short interactions or friendships that extend long after the closing.
Okay, not everyone automatically gets along. Sometimes we sense bad vibes, whether they are valid or not. With that said, buying a home is one of the extremely significant experiences for many people. It’s the realtor’s job to facilitate that process with the most exceptional ease possible.
Achieving this goal requires preparation and a team of professionals working together.
Technology and Teamwork
One of the essential members of this team is a professional photographer. A photographer, who knows how symmetry and lighting can enhance a photograph or video, is priceless.
No matter the kind or size of the listing, realtors should choose to work with professionals who create photos and videos that express the property’s character. Today, realtors need even more from their photographers.
As technology continues to advance in leaps and bounds, more MLS viewers and travelers are asking to see properties with True 3D Virtual Tours.
True 3D Virtual Tours allow visitors to walk through the property, looking in 360 degrees from any position. And, realtors can show an always open house to anyone anywhere at any time.
There has probably never been an agent who’s held a 24/7 open house. The thought of such a feat is overwhelming and too demanding to accomplish. However, one of the significant roles of a True 3D Virtual Tour is that it provides an excellent solution to this endeavor. Visitors all over the world can log on from the comfort of their homes and stroll through the property.
Two other advantages are the ability to pull high-quality photos from anywhere inside the True 3D Virtual Tour model. These photos can be used on flyers, social media, and even published in magazines. Dimensions inside rooms are nearly exact and can help future buyers plan the use of the property. In the construction industry, these models can assist architects in the design and can be used in CAD programs.
Difference in Quality
There is a significant difference between True 3D Virtual Tours and 360 virtual tours. Often, 360 tours are called 3D Virtual tours when they aren’t. Most 360 presentations are simply 360 photographs stitched together with a software that bends the photo and marks it to give the virtual appearance.
There is also a quality issue. Most 360 cameras on the market do not shoot in 4K, which has been the highest quality for some time. Therefore, the images are usually grainy and dark, unlike the True 3D Virtual tour, which produces vibrant models in 95% of its projects. The quality of True 3D images is superior enough to publish in high-gloss magazines.
So, as the old saying goes, ‘you get what you pay for.’ Paying a professional photographer to create a True 3D Virtual Tour with photos, a highlight reel, and video may be the best thing a realtor can do to close a deal.
Quality is essential for a realtor when presenting the property to visitors. Potential buyers deserve to see all the details when exploring their potential future home. Also, the quality reflects on the realtor. Often, realtors don’t know how or where a client finds them. It may be from a recommendation of a past client or someone who saw a previous listing and liked how its arrangement.
Quite frankly, it’s the great first impression that brought the clients to your door.
When does a first impression begin?
Yes, there are other critical members on a realtor’s team who are vital to success in creating an enjoyable experience. Remember. Long before the buyers and sellers talk with inspectors, mortgage brokers, and title agents, they are looking through listing sites like Realtor.com and Homes.com.
Realtors should be Starting With a Great First Impression before they ever meet that potential client.
PhotosinMotion.net is here to help turn a great first impression of your listing into a fantastic feeling for more than 17 years. Featuring the True 3D Virtual Tour and other 2D high definition photography and video, there are many ways to help your business. Learn more about how a True 3D Virtual Tour can help your property by visiting our True 3D Virtual Tour page.
No realtor has a property too big or small for that first impression. Contact us today at 727- 433 – 0369. We are here to help you.